AOV & LTV Playbook for DTC Shopify Brands

It’s easy to focus on getting new customers through the door — it feels exciting, like progress. But the truth is, real growth happens when those customers stick around. That’s the difference between a brand that’s doing okay and one that’s thriving.

The hard part? Retention is more than just sending a follow-up email or offering discounts. It’s about knowing what, when, and how to engage with your customers in a way that feels personal, genuine, and well-timed. Without a clear plan, it’s easy to miss the mark and lose those repeat sales that make all the difference.

That’s where the AOV & LTV Playbook comes in. It’s designed to take the guesswork out of retention — showing you exactly what steps to take to keep your customers engaged and excited about coming back. It’s not easy, but when you know the right moves, it makes all the difference.

No fluff, no filler — just the same strategies I’ve used to help +50 DTC brands scale profitably. If you're ready to focus on the customers who already love what you do and build relationships that go beyond a one-time sale, this is for you.

It’s not easy, but when you know the right moves, it makes all the difference.